MAC does it again with new lashes and a phat new mascara, Plush Lash. I love trying new mascaras, just because there are so many out there and I love to have backups. So, this mascara has a huge head, similar to DiorShow, but not as massive. MAC says”Instantly plump up lashes for over-the-top voluptuous volume. Contains natural humectant sodium hyaluronate, pro vitamin B5 conditions the lash, while the vitamin E derivative acts as and antioxidant. The combination of waxes and film formers allow for super even and smooth application. Double “V” groove design and hollow, tightly interwoven filaments allow product to sit on top of the brush and in the feed grooves providing very good volumizing and quick building performance. Use flat side first to push lashes upward and curl. Separate and comb lashes with longer bristles. Ophthalmologist-tested and suitable for wear with contact lenses.” I tried it at the store the other day and I must say, I will be buying a tube.
Lashes. I’m wearing the #7 lashes in the picture to the right. And my Sennsationn
al Wig. (I have got to figure out how to make it look more natural, the excessive shine is blowing my cover!) I know that I talk about lashes all the time, but they take a look to the next level!! I must say, I am terrible at applying them to myself. It took me, like, 20 minutes to apply those lashes on Saturday! MAC repackaged their old lashes and created a heap of new ones! The new lashes were designed by celeb lash expert Christina Smith. Here’s the scoop in an exclusive interview!
Q: Why do you feel lashes are an important part of a women’s regime?
A: Lashes create fullness, evoke sexiness, and can be used in many capacities. They open the eyes, and frame the eyes, they can create an emotion or mood depending on the style worn and most importantly they can positively affect someone’s confidence.
Q: Why did you collaborate with M·A·C to develop a new Lash Collection?
A: First and foremost, lashes are fabulous! Everyone should have access to buy, wear and enjoy lashes. You can change the entire look of someone by simply adding a great pair of lashes. Part of the success of my business is largely due to the fact that I make the only handmade, made-to-order lashes in the industry, which explains why a large portion of my clients are celebrities. As you can imagine making custom lashes takes time and energy, which can result in them being a little pricey. It was important for me to work with a cosmetics brand that cares about their professional clientele as well as their customers, and by working with M.A.C, we were able to take all the design elements that I use in the creation of my custom lashes, and make an entire collection that is affordable; unique and wearable for everyone.
Q: What are the special features and benefits that make these lashes different from other lashes on the market?
A: False lashes look best when they blend with your existing lashes and lash line. When developing the collection, we implemented the following characteristics throughout all the lash designs:
- Intentional Imperfection: lashes are not perfectly symmetrical. We created intentional imperfections in each lash design to create a more natural effect.
- Shorter Width: to provide a more custom fit to the inner corner of the eye the lashes have a shorter width, so they fit comfortably to the length of your natural lash line.
- Clear Band: the lashes include a clear, flexible and uber thin band for ease of application and blending with the natural lash line
- Color: Black and brown hair is blended into each lash so they blend with your own lashes for the most natural effect.
Q: Please walk us through the steps for applying false lashes?
Step One: Hold a mirror below your chin, look down into the mirror, so that your eyelid is fully extended.
Step Two: Apply a thin amount of Eyelash Adhesive evenly to the lash band.
Step Three: Let the adhesive dry for about 30 seconds, until it becomes sticky, and not wet.
Step Four: Affix lash on top of your own lash line. Use an orange stick to push the lash securely onto your last line. Let dry for a few seconds.
Note: I recommend curling and applying mascara to your own lash before applying the false lashes.
Q: How do you care for M.A.C lashes?
A: If cared for properly, MAC lashes will last approximately 3-6 wears. When removing lashes from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep lashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash. Be sure to peel off the old glue completely before you use them again.
New Lash Styles and Availability:
#30: Individual lashes. Three lengths available in one package for the ultimate customization.
#31: Natural style length with a wispy texture. Perfect for those who want fullness every day.
#32: Natural style length that includes a combination of lash bundles and individual hairs
for a natural fullness.
#33: Natural style length. Separate lash bundles give a flirty fringe.
#34: Slightly more dramatic length. Wispy texture with winged corners.
#35: Slightly more dramatic in length. Separate lash bundles for fullness above the iris, which
creates a wide-eyed look. (MAC Store Exclusive)
#36: A full lash favorite that creates a naturally dramatic look.
#37: Most dramatic length. Theses Lashes are the biggest, fullest and longest (MAC Store Exclusive)
#38: Natural style length with a wispy texture. This half lash adds subtle fullness to the outer corner of the eye (MAC Store Exclusive)
#39: For the lower lash line. Natural style length with a wispy texture. Perfect for those
Of us who want extra fullness for lower lashes (MAC Store Exclusive)
#40: For the lower lash line. Natural style length. Combines lash bundles and individual hairs. (MAC Store Exclusive)
Scandalous Beauty: III 